Investment & holding company

We build, own and grow companies for the long run.

Troy Capital is a founder-led group. We own and operate businesses across property and consumer brands, and we design and build the software and brands behind them.

Get in touch Based in Norway · Active across the Nordics & Spain

Our businesses

Companies we own and operate.

01Consumer brand

ENDS Barber

A barbershop brand co-owned by Troy Capital, built from the shop floor to the booking experience.

endsbarber.no

02Property

Real Estate

A portfolio of properties across Norway, Sweden and Spain, held and managed for the long term.

What we're building

Projects in the works.

A look at what we're building right now, from tourism tech on the Costa del Sol to consumer apps.

01Fuengirola Boat RentalIn progressA booking platform bringing Nordic-style self-service to boat rentals on the Costa del Sol, with local operators handled behind the scenes.

02BlitzOwn productNorway's first TikTok bounty app, where artists pay creators to use their sound.

03NoraIn-houseAn in-house AI assistant that helps run day-to-day operations across the group, from email to bookkeeping.

04CortanaIn progressA project and task management tool we're building to keep every venture on track.

05Construction project softwareIn progressProject-management software for construction teams, built to replace ageing industry tools.

Our approach

We start a lot. We keep the winners, and sell or move on from the rest. Everything built hands-on, for the long run.

Previously

Built, then moved on.

Ventures we started and later sold or wound down to put our energy elsewhere.

ENDS INKTattoo studio

Komet MediaMarketing agency

DalatRestaurant

Laster